The Importance of a Google My Business Listing

The Importance of a Google My Business Listing

My favorite part of a Google My Business listing is that it’s free to business owners and offers features that significantly impact a small business overall online presence. My small business clients rarely have the budget to invest thousands of dollars into an SEO or PPC campaign. The Google My Business listing is one of the best ways to control content, enhance their SEO presence and create an approachable online platform for their future clients.

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Making the most out of a micro-moment

Making the most out of a micro-moment

The concept of a micro-moment is somewhat nuanced in that one creates a marketing strategy around the fact that a brand only has a few seconds to capture the attention of a target consumer. These marketing efforts need to be hyper targeted, anticipate the consumer’s needs and provide valuable content in every interaction. Execute this well, and these micro-moments can move a prospect down the marketing funnel, through the point of conversion at a rapid pace. Meaning increasing the effectiveness of marketing dollars and tightening of stop gaps and points of lead loss.

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Email Marketing for Small Businesses

Email Marketing for Small Businesses

As a small business owner, you might feel hesitant about launching a consistent email campaign. A lot of my clients are worried about becoming one of those businesses that are pestering their clients and being thought of as SPAM. Yikes. And I don’t blame them. As their trusted marketing professional, that’s the last thing I want for them. There are a couple of things I outline for each client, before we launch any type of email campaign.

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The Value of a CRM for Small Business

The Value of a CRM for Small Business

CRM stands for Customer Relationship Management. At one point, CRMs were only known to compile data on potential and current customers, in order to assist the sales team with customer communication.

Since then, CRMs have evolved and branched out into the world of marketing. Marketing automation to be exact. What does marketing automation mean? This is a fancy phrase that most marketer’s throw around, but all it really means is automating some of your marketing processes.

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Who are My Competitors? Hint: They aren’t the Mom and Pop Down the Street

Who are My Competitors? Hint: They aren’t the Mom and Pop Down the Street

Technology and social media have shifted the way we think about small business marketing. At one point, a small business could name their competitors by looking in their section of the yellow pages. Well those days are gone. With the development of technology and social media, customers have changed the way they consume media, and small businesses have to shift the way they market their business.

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Three Marketing Tips for Small Businesses

Three Marketing Tips for Small Businesses

I see a lot of clients who aren’t ready for a marketing strategy. They either don’t have the budget for marketing or they don’t know what they are trying to accomplish. These two elements are crucial to the success of any marketing plan. As a marketing strategist, my most valuable offering is helping a business stay on track, stay organized and on budget. But there are a lot of things that impact the marketing of your business, that a marketing professional can’t help with. Here are three things all small businesses should include in their marketing efforts, and don’t need a marketing professional to accomplish.  

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A snippet from the future. Google Snippets are an SEO game changer.

A snippet from the future. Google Snippets are an SEO game changer.

Have you ever Googled something, and a little snippet of information appeared at the top of the page? It often answers your question or gives you the exact information you were looking for. It sits above the PPC ads.

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Speaking the Same Marketing Language Through Data

Speaking the Same Marketing Language Through Data

Multitouch attribution has quickly become the newest buzzword within the marketing community. Advanced marketers understand the need for a multitouch platform and the importance of assigning weighted value to various sources.

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