Excel Achievement

Business: Supplemental tutoring for reading, math and STEM education. 

Goal: Needs more students for summer tutoring. 

SWOT

  • One on one tutoring, really strong results from students, location is convenient
  • No money for advertising or outreach. 
  • Needs a stronger website, utilize free awareness and advertising methods, word of mouth advertising and building a stronger online reputation.
  • Competing with small town mentality, local schools, word of mouth reputation.

Strategy

  • Targeted Facebook ads using compelling data
  • Promote customer referral program
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Facebook ads before new marketing strategy

This graphic is unclear. The audience doesn't know what measurements are being communicated and the graphic is not visually compelling.

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Facebook ads after launching new marketing strategy

Action Items

  • Post 3 times a week with the graph.
  • Talk about students who have experienced positive change as a result of the tutoring program. Not only are they reading above their grade level, they are more confident, making friends, happier, etc.
  • Make all posts public and ask happy parents and employees to share these posts.
  • Tag employees and parents (with their permission) in these posts!
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Referral Program flyer after launching new marketing strategy.

Action Items

  • Print flyer and have on display in the office
  • Print and send home with every student
  • Create email campaign to existing parents
  • Send email now and during school conferences